A$AP Rocky is the face of Gucci’s new Guilty campaign

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A$AP Rocky is the face of Gucci’s new Guilty campaign

A$AP Rocky has established a presence in the fashion world, and he’s solidifying his spot in the industry as one of the new faces of Gucci’s Guilty beauty campaign.

On Wednesday (February 22), Gucci announced that Lord Pretty Flacko will be one of the new faces behind their bestselling Guilty fragrance. Elliot Page and Julia Garner will accompany Rocky in promoting the product.

The new campaign for the beloved fragrance marks “a new era” and was shot by photographer Glen Luchford. In the shoot, Rocky poses in a blouse with a large flower brooch, Page in a Hawaiian shirt and Garner in a faux fur jacket.

“Grammy Award-nominated musician A$AP Rocky is one of the faces of the new Gucci Guilty campaign launching March 1. #GucciGuilty #GucciBeauty #ASAPRocky,” the luxury brand captioned its Instagram post of Rocky posing in the campaign.

A$AP Rocky joining forces with Gucci should come as no surprise. The Harlem native is an avid fan of the Italian fashion house and has been seen sporting a number of pieces from them, including their collaboration with The North Face and more.

This joint effort will be Rocky’s second after he first linked up with Gucci in 2020 for the Life of a Rock Star campaign. Tyler, the Creator and Iggy Pop were also featured in that campaign that showed off the men’s tailored line. Harmony Korine handled the shoot for that campaign.

A$AP Rocky has been on quite the high lately. His girlfriend Rihanna made her epic return at the Super Bowl LVII Halftime Show earlier this month, where she shocked fans and announced the couple is expecting another baby.

In a recent interview with British Vogue, where the two also graced the cover, the couple spoke about parenthood and the roller coaster it is. According to Rihanna, it’s something she can’t get enough of.

“Oh my God, it’s legendary,” she said of her first nine months as a mom. “It’s everything. You really don’t remember life before, that’s the craziest thing ever.

“You literally try to remember it – and there are photos of my life before – but the feeling, the desires, the things that you enjoy, everything, you just don’t identify with it because you don’t even allow yourself mentally to get that far because…because it doesn’t matter.”

On her relationship with Rocky, Rihanna said: “We’re best friends with a baby. We have to be on the same page, but we’ve always kind of had that in our relationship. Everything changes when you have a baby but I wouldn’t say it’s done anything but made us closer.”

“I’m just sitting on the sidelines when they’re together,” she added of Rocky’s adjustment to fatherhood. “I’m literally the girl trying to get into the boys club, waiting for my turn. He is obsessed with his father. And I’m like: ‘Didn’t I give birth to you? What is going on?’”