Beyoncé’s latest collaboration with sportswear giant Adidas is inspired by the pop star’s country roots.
Today the superstar released the campaign video for her latest streetwear collection, named Ivy Park Rodeo. In addition to Beyoncé, the video also features model Paloma Elsesser, R&B singer Snoh Aalegra, and country star Orville Peck.
Beyoncé looks stunning as ever in the epic video, where she models the Ivy Park x Adidas designs, including a demin body suit, denim chaps, and a cow print sports bra and leggings set. The Houston-native also rocks huge Dolly Parton-esque curls and a floor length braid, which she swings above her head like a lasso in one shot.
According to the official description, the new collection is inspired by Black cowboys and cowgirls, and the impact of Black men and women on American Western culture. “The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo,” the description reads.
The extensive collection will include 58 pieces of women’s and unisex apparel, five shoes and 13 accessories. The designs, which also include a wide-leg snap pant, a tracksuit, and a bucket, will be available in various washes of denim and washed heavy French terry, as well as the aforementioned purple cow print. Ivy Park Rodeo will be released on Adidas.com on August 19.
The “Daddy’s Lessons” singer began hinting at the cowboy-inspired collection earlier this week, when the Ivy Park website and Instagram page posted a video featuring the Ma Rainey’s Black Bottom actor Glynn Turman discussing the legacy of Black cowboys on horseback. The account also posted two Black ropers modeling the collection while twirling a lasso.
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