Diddy launches online marketplace for black brands

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Diddy launches online marketplace for black brands

Sean ‘Diddy’ Combs has launched an online marketplace for Black-owned businesses and brands.

The e-commerce platform is called Empower Global and according to a news release, the service “allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.”

“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Sean “Diddy” Combs, Chairman Combs Global.

“Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle,” Combs added.

“Empower Global is a transformative platform that embodies Sean Combs’ unwavering commitment to Black entrepreneurship,” said Tarik Brooks, President of Combs Global. “On behalf of Combs Global, we are thrilled to launch this initiative, which not only showcases the incredible products and talents of Black-owned businesses but also provides a gateway for consumers to support and uplift our community. Through Empower Global, we aim to foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy.”

Per the news release, the initial launch this week unveiled over 70 brands including: Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, June 79, Rebecca Allen and many more.

There are over 1000 items now available on the platform with plans to introduce new Black businesses monthly. In the coming year, the site will showcase over 200 brands in a phased approach, per the news release.

Thru a partnership with UPS, Empower Global aims to facilitate access to special shipping rates and for Black-owned businesses. As part of the Days of Deals initiative, select sellers will offer discounts on selected products and free UPS® shipping for purchases made on the platform, according to the news release.

For more information about Empower Global, visit empowerglobal.shop.