According to TMZ, the U.S. Patent and Trademark Office rejected Yeezy’s application to register the name because someone had beaten him to the punch. Officials determined the trademark would cause confusion, as “Sunday Service” was registered back in 2015 by a man who used the name for his event company.
Mascotte Holdings, Inc. filed the application on Yeezy’s behalf back in July, after he began selling “Sunday Service” merch at his weekly Christian gatherings.
According to the details provided in the application, the mark was to be used on footwear, dresses, pants, jackets, scarves, loungewear and socks.
West still has the option to fight USPTO’s decision before the application is abandoned.
West’s “Sunday Service” has grown significantly in popularity over the past several months and has been hosted in towns and cities across the U.S., including Chicago, D.C., Detroit, Salt Lake City, and was most recently featured in Kingston, Jamaica.