Kanye West has confirmed that his new album, “Donda,” drops on Friday July 23rd.
The release date was established during Game 6 of the NBA Finals on Tuesday evening within a Beats by Dre ad featuring U.S track star Sha’Carri Richardson, which West scored and edited.
The commercial previews the track “No Child Left Behind” from the album, an atmospheric cut showcasing West’s vocals over what sounds like an organ.
As Richardson runs a 100m sprint in slow motion, sporting Beats by Dre ear buds, West repeatedly sings: “He’s done miracles on me.”
The minute-long spot also featured on his Instagram page, announced that West’s listening event in Atlanta on Thursday will be livestreamed globally via Apple Music, starting at 8 p.m. ET.
West revealed the event on Monday, after Twitter started buzzing Sunday night about another secret listening session the rapper had in Las Vegas.