We all knew it was coming, but now it’s official: Squid Game has become Netflix’s biggest ever series launch.
The Korean drama was watched by 111 million users in its first 28 days, knocking Bridgerton (82 million) off the top spot.
Netflix counts a view as anyone who’s watched two minutes of an episode.
Netflix’s vice president for content in Korea, South East Asia, Australia and New Zealand says the show’s success is “beyond our wildest dreams”.
Minyoung Kim told CNN: “When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world.
“Today, Squid Game has broken through beyond our wildest dreams.”
The nine-part series, which debuted in September, tells the story of a group of misfits taking part in a series of children’s playground games.
There’s a prize of 45.6bn Korean won (£28m) up for grabs, which doesn’t sound too bad until you realise if you lose, you get killed.
The show’s actors have shot to international fame – Jung Ho-yeon, who plays Sae-byeok, has gained 14 million Instagram followers since it launched on 17 September, Forbes says.
So what’s the secret to the drama’s success?