Rapper, actor and entrepreneur Snoop Dogg is expanding his business empire with the launch of a new breakfast cereal called “Snoop Loopz.”
The whole-grain cereal looks similar to Kellogg’s Fruit Loops, but it also includes marshmallows.
Fellow rapper and mogul Master P unveiled the new breakfast treat on Instagram over the weekend.
Snoop Dogg, whose real name is Calvin Broadus, is the founder of Broadus Foods while Master P, real name Percy Miller, is the brand’s chief executive officer.
Broadus Foods already has a number of breakfast items under the Momma Snoop brand, which includes grits, oatmeal, pancake mix and syrup.
It is not yet known when “Snoop Loopz” will be available in grocery aisles or only online.
COMMENTS