Rihanna has gained a whopping 3 million new followers on Instagram a day following her performance at the 2023 Super Bowl Halftime Show.
The Bajan pop star was already one of the most followed human beings on Instagram in the world, but there are still a lot of folks who have yet to discover her account and her music. According to preliminary data, 118 million people tuned into Rihanna’s Super Bowl Halftime show performance, 5 million more than the 113 million that actually watched the Super Bowl.
On the day of the Super Bow, Sunday, February 12, Rihanna had 140 million followers on Instagram, and on Monday, she climbed to 143 million followers. Additionally, she saw a reported 800% increase in search volume for her Fenty Beauty brand. Considering she was not paid for the performance, it’s a big win for the singer/businesswoman.
Like all other big name performers at the Super Bowl Halftime show, Rihanna was not paid for the performance. The NFL has never been shy about the halftime show gig being free, but performers gained considerably in marketing for their brand, as in the case with Rihanna.
Despite it not being a paid gig, the biggest stars in music on the planet have all taken up the offer to perform at one of the biggest sporting events on the planet.
Rihanna’s half time show also resulted in what has become her biggest streaming day on multiple music platforms, including Apple Music and Shazam.
According to a report from Apple Music on Monday (February 13), Rihanna’s concurrent worldwide listeners on the platform jumped a whopping 331%. The hour following her performance also became her biggest hour in Apple Music history with both concurrent listeners and streams.
The spike turned out to be greater than any artists who performed at last year’s Super Bowl halftime show – which includes Dr. Dre, Mary J. Blige, Eminem, Kendrick Lamar, Snoop Dogg and 50 Cent.
Additionally, Rihanna’s 2007 smash “Umbrella” reached and/or returned to the charts in 105 different countries – breaking a record for the song. It also currently sits as the No. 1 song among fans on Apple Music’s new karaoke service, Apple Music Sing.
“We Found Love” also reached and/or returned to the charts in 92 different countries and became her most Shazamed song from the Halftime Show, while “Work” re-entered the charts in more than 50 countries. Spotify also reported similar gains with streams of “Bitch Better Have My Money” increasing 2600%, “Diamonds” by 1400% and “Rude Boy” by 1170%.
The singer’s hi
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