Pharrell has teased his first collection since being appointed Men’s Head Designer at Louis Vuitton, and he’s turned to Rihanna to assist in debuting the campaign.
Skateboard P posed in front of a RiRi billboard on Wednesday (June 14) where she gazes next to the Musée d’Orsay in Paris. Rihanna is seen rocking a black leather shirt which is about half-buttoned as her pregnant belly is on full display.
She’s looking busy with a coffee in one hand and an array of monogrammed Louis Vuitton bags on her arms featuring just about the entire color wheel.
“LOUIS VUITTON MEN Spring-Summer 2024,” P captioned the Instagram post.
A ton of Pharrell’s rap peers were hyped about the collection debuting next week as part of Men’s Fashion Week in Paris.
Busta Rhymes, Lil Tjay, Jermaine Dupri, Steve Stoute and even Lindsay Lohan showed love in P’s IG comment section.
Louis Vuitton appointed Pharrell as the next head of design in February to a position very similar to the one once held by the late Virgil Abloh.
“Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past 20 years,” LV’s announcement read.
“The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”
The “Happy” hitmaker is set to unveil his debut offering for the fashion house on June 20 at 8:30 p.m. local time.
The collection, which will be under the artistic direction of Nicolas Ghesquière, marks the first with Pharrell as its creative director.
“Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality,” read a statement from the designer.
“Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine ‘Art of Travel’ through luggage, bags and accessories which were as creative as they were elegant and practical.”