After one online petition, several loud local voices, tweets and comments from citizens of T&T, the Caribbean, international public faces and a few news outlets, Michael B Jordan says he and his team will rename the J’Ouvert rum.
The latest international news outlet to highlight the issue was E Online in light of Nicki Minaj’s repost on the origins of J’ouvert.
Jordan, since launching the rum on Sunday evening, has been silent on social media about the issue – however the actor said he had been in a few community discussions with his team and others about the rum’s branding and its identity.
Jordan posted to his Instagram stories just after 12 midnight on Wednesday 23 June, to highlight that his intentions were not to offend T&T’s culture but more so to celebrate it; but in doing so he said he never intended for this to reach as far as it did.
Jordan apologized and said they are in the stages of renaming the rum.