Forever 21, the teenage clothing emporium that rode America’s mall boom and bust, said on Sunday that it filed for Chapter 11 bankruptcy.
The chain said it will file a motion to close up to 178 of its more than 800 stores, though it said in a letter to customers that “the decisions as to which domestic stores will be closing are ongoing, pending the outcome of continued conversations with landlords.”
“We do however expect a significant number of these stores will remain open and operate as usual, and we do not expect to exit any major markets in the U.S.,” the company said.
The ability to get out of leases and close stores at a lower cost is a key
Linda Chang, executive vice president for the company, said in a news release that filing for Chapter 11 is “an important and necessary step to secure the future of our Company, which will enable us to reorganize our business and reposition Forever 21.”
Forever 21 is the latest retailer to collapse amid the ascendancy of online shopping that has cut foot traffic to malls and brick-and-mortar stores. High debt levels and rent costs have also burdened traditional retailers.
In recent years, even healthy retailers have closed stores and struggling ones have filed for bankruptcy.
“Retailers relying on debt to finance their growth have always been particularly susceptible to slowdowns,” said Greg Portell, lead partner in the global consumer and retail practice of retail consulting firm A.T. Kearney.
Forever 21 was founded in 1984 in a small Los Angeles store by South Korean immigrants Do Won Chang and his wife, Jin Sook. The chain expanded quickly in suburban malls and catering to young girls and women with a mix of inexpensive basics. The company perfected the fast-fashion model, drawing in customers with its frequently updated mix of clothes than what was offered at department stores or single brands.
“We get new merchandise in every day. With most mall stores, it’s usually one or two days a week,” a store manager said in 2001. “We always have the newest styles.”
The chain built massive stores, like its four-story, 90,000-square-foot flagship with 151 fitting rooms in the heart of New York’s Times Square. And while many retailers started paring back their network of stores in recent years, Forever 21 kept
adding stores as recently as 2016.
Traditional brick-and-mortar retailers that specialize in selling clothes to teens and young adults have struggled in recent years, as fashion cycles shorten and younger buyers shift from the mall to online purchases.
“The combination of fast fashion and accelerating supply chain speeds have exacerbated that risk by increasing the chances that a retailer reads the trends wrong and misses multiple trend cycles,” said Portell.
Wet Seal, American Apparel and Delia’s filed for bankruptcy and closed all their stores during the last five years. Aeropostale filed for bankruptcy in 2016 but has kept some stores open. Charlotte Russe also filed for bankruptcy this year.
Many retailers have run into trouble after being purchased by private equity firms or hedge funds, which piled on debt. Forever 21, by contrast, is still owned by its founders.
Forbes lists Won and Chang as having a net worth of $1.5 billion, and the privately-held company itself as having annual sales of $3.4 billion and 30,000 employees.