Izzso media spoke to Sacha founder Kama Maharaj:
Sacha Cosmetics started it’s operations in 1979, in Trinidad and Tobago. The Company founded by Kama Maharaj. Their vision was to develop a line of makeup that all Caribbean women could wear and genuinely look better versions of themselves. Today, through innovation and continuous improvement, SACHA is the most advanced brand of makeup ever developed for multicultural women – African, Hispanic, Asian, Indian and other women of color. The line consists of a wide range of high-performance products that look equally exquisite on light, medium and dark complexions. The fact that our products work so perfectly on dark skin, while those in other brands do not, gives the brand a unique crossover appeal and superior marketability.
Their foundations fit like a second skin, never look two-toned and do not oxidize. Pro Powder is the only powder foundation that does not look ashy on dark skin. Buttercup Liquid Foundation perfectly matches every exotic skin tone and is mask-friendly, with all day rub-off resistance. Sacha boasts of their Liquid Lipsticks, which are color-intense and smudge-resistant while our eye shadows do not disappear on dark skin.
The most popular product in the line is our world-famous Buttercup Powder, which solves the decades-old problem of darker women, looking ashy in bright lighting and photos. On Amazon, it is the “Top Rated” Face Powder with 5,000 five star reviews and an unprecedented 4.6 star rating. The brand is sold in SACHA stores in the top shopping malls in Latin America and the Caribbean. In North America and Europe, it is sold online on Amazon. In Colombia it is sold in our own stores and in La Riviera, the largest high-end retail chain in Latin America.
The brand epitomizes diversity. In stores that carry the line, it attracts new customers, satisfies an unfulfilled need and significantly enhances the customer experience. SACHA was the Official Cosmetics of the Miss Universe and Miss USA Pageants and Founder Kama Maharaj was adjudged, the 2017 Caribbean Entrepreneur of the Year.
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