On the heels of a reduction in price on some flour products by both Nutrimix and Sheik Lisha, distribution company JMH Enterprises Limited has reduced the price of the Par Excellence Rice by 10 per cent
In an announcement on Friday, the company said like flour, rice is also a staple food that had been previously affected by rising global freight and commodity prices.
“However, without adjusting our product sizes, we are offering lower prices for the same great quality Par Excellence Rice that our customers love,” the company said.
“This reduction in the price of rice will provide a measure of financial relief to households. It will help families in meeting their basic nutritional requirements without putting pressure on their pockets,” JMH Enterprises said as it assured that it remains committed to providing high quality rice that is affordable to all.