There is a chill in the air! It’s not just ‘old man winter’, it’s Beyonce heating things up again, with the launch of another Ivy Park collection from her hit Adidas collaboration. Back in January 2020, the music mogul debuted the first Ivy Park collection and it sold out in a matter of minutes. In her previous efforts to launch, the Parkwood Entertainment founder sent the collection to a number of celebrities so they can add it to their wardrobe.
She has teased her third Ivy Park collection dubbed Icy Park.The 39-year-old megastar has as soon as once more teamed up with sportswear model Adidas on the newest Adidas x Ivy Park collection.
This time, they’ve created items match for the slopes, together with footwear, equipment and attire. Snow queen Bey! Beyonce has teased her third Ivy Park collection dubbed Icy Park Le look: The megastar has as soon as once more teamed up with sportswear model Adidas on the newest Adidas x Ivy Park collection
— Ivy Park (@WeAreIvyPark) January 25, 2021
Guess who else is DOWN with the ‘Icy Gang’? Beyonce decided to diversify her campaign models with “So Icy” rapper, Gucci Mane, Hailey Bieber, Kaash Paige, and models Akeesha Murry, Shi Gray, and Kyla Coleman. Bey comes through with a new message for her latest collection that says: “This is Your Park.”
The mission statement was inspired by the pandemic, where everyone was forced to sit still and evolve in different facets of life. “Your park is your Wonderland.” In doing so, Beyonce is encouraging everyone to take control and emphasizing the ideals of being self-made. While it may not happen in one or two days, the fact of the matter is that it can happen.
— Yoncé Vocals (@YonceVocals) January 25, 2021
— oni (@__Onixivy) January 25, 2021
— BEYONCÉ THE VOCALIST & ONIKA THE LYRICST⁴ ᴺᴹ (@BeyTHTBITCH) January 25, 2021