On what would have been Kobe Bryant’s 42nd birthday, Kendrick Lamar celebrates the Mamba Mentality by narrating Nike’s new film Better. The 90-second ad highlights Kobe’s relentless drive and constant push for progress, whether a better teacher, a better teammate, a better loser, a better winner, and better father, as seen through images of Kobe and his daughter Gianna.
“Kobe taught us to be better,” says Kendrick. “Just be better.”
The powerful visual ends on an emotional note with footage from the final game of the Black Mamba’s legendary career. “Mamba out,” he says as the crowd chants his name.