YouTube is shaking up its Partnership Program that lets content creators earn money from their videos, expanding it to share revenue and other money-making features with uploaders of popular clips on Shorts.
Shorts are quick, vertical, looping videos similar to Vine – that now competes with TikTok.
Neal Mohan, YouTube’s chief product officer, said Tuesday that this is the first time real revenue sharing is being offered for short-form video on any platform at scale.
YouTube made the announcement at its Made by YouTubeevent, a presentation catering to video creators.
Starting early next year, people who hit 10 million Shorts views and have 1,000 subscribers over 90 days can apply for partnership, which will unlock the ability to earn a 45% share of advertising revenue as well as other money-making feature on YouTube, such as channel memberships.
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