Social media pictures of a husband wearing a women’s dress have gone viral.
Jocelyn May Jazareno Caday from the Philippines runs an online business Jo’s Online Shoppe and has a Facebook account dedicated to the same where she sells her fashion creations.
Since she didn’t have a mannequin to showcase the clothes, she came up with the genius solution that cracked people up on Facebook. After realizing her snoozing partner who was sleeping in a handy position made for the perfect model, she lay the outfits on him and posted the pictures online. In the caption, she wrote, “No mannequin? No problem. The effort is the key. This is the trend now on how to sell.” Now I know why people get married!
She didn’t make her sleeping husband wear the clothes exactly though, Caday slyly and probably very quietly lay the outfits on him which includes dress, co-ord sets, jeans, trousers, and tops, and clicked the pictures. She precisely placed the straps and waistband of the clothes on him that it almost looks like he’s actually wearing them, which sort of gives the customers a clear idea of how the outfit would look on someone (awake and standing, we hope). She also put the price and available sizes on top of the pictures.
Between 2023-2025, the Philippines is aiming to be in the top 15 global garment exporters, which would mean garment exports would need to increase by 21.7% annually. Among strategies to reach the goal, the country is looking at addressing smuggling and providing capital, land, and grant incentives.