White New Yorker Filed to Trademark the J’Ouvert Word

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White New Yorker Filed to Trademark the J’Ouvert Word

Although, U.S. Black Panther Actor Michael B. Jordan received the full brunt of the internet dispute over his endeavor to dispatch a rum brand on the backs of Caribbean culture, “J’Ouvert,”. A news outlet, News Americas, has examined that an application to possess the brand name of the name was really recorded by a White American man who lives in New York.

Louis Ryan Shaffer of 78 Orchard St, New York City, discreetly recorded an application to reserve the name “J’Ouvert,” with the US Patent and Trademark Office on September 25, 2020.

Click on the link below to view the mark as filed with the US Patent Office:


The Trademark office distributed the imprint for resistance on April 6, 2021, over two months prior. In the application, Shaffer expressed invalidly that “the wording “J’OUVERT” has no meaning in a foreign language.”

The name really begins from the French “jour ouvert,” which means daybreak or morning, and signs the beginning of Carnival. J’Ouvert is the name of the principal official day of Carnival celebrations in Trinidad and Tobago, the Caribbean, and its Diasporas. Carnival was acquainted with Trinidad by French colonizers in 1783. Restricted from the masquerade balls of the French, the oppressed individuals would organize their own smaller than usual amusement parks in their patios – utilizing their own ceremonies and old stories, yet additionally impersonating and now and then taunting their lords’ conduct at the disguise balls.

However, apparently, Shaffer applied for the mark J’Ouvert under the “goods and services” class, as a standard character mark for “alcoholic beverages, except beer; distilled spirits; rum-based beverages; rum.” So far, the mark has been allocated a “1 b” classification, which under brand name runs basically implies its “an “intent-to-use basis.”

Shaffer is recorded on LinkedIn as business & legal affairs at Roc Nation and founder of the BRKTHRU Foundation. He has likewise worked in the past at FADER magazine and BET, just as the Congressional Hispanic Caucus Institute.

He has a doctorate in law from Howard University School of Law and a BA in Public Policy in African American Studies from the University of North Carolina, Chapel Hill, University.