Video games publisher Electronic Arts says it is going to stop making Fifa branded football titles.
It is one of the most profitable brands in gaming history, but the cost of the licence was one reason why the decision was made to ditch the partnership.
EA will continue to make football video games, but from 2023 they will come under a new banner, EA Sports FC.
Fifa says it plans to release its own rival games, saying: “The Fifa name is the only global, original title.”
EA Sports made the first Fifa game in 1993 and has been in charge of the franchise ever since.
While the gameplay mechanics and core modes of play will be similar to what players have come to expect in recent years, this change will likely see the title offer a broader range of other experiences, beyond just the ability to play.
Speaking to the BBC, David Jackson, vice president at EA Sports, explained that the studio thinks it’s time to move in a different direction in order to build a “brand for the future”.
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