TikTok is opening up a new way for creators to make money.
The company plans to start sharing a cut of revenue with top creators when their videos run alongside certain ads.
The program mirrors how YouTube pays out creators, and it could lead to more significant payouts from the platform, which has yet to offer a substantial way for creators to make money.
The new program, called TikTok Pulse, allows ads to be specifically run alongside “the top 4% of all videos on TikTok.
Creators and publishers with at least 100,000 followers are eligible to receive a cut of revenue when their videos are included.
Sandie Hawkins, TikTok’s GM of North America global business solutions, told The Verge that TikTok will share 50 percent of ad revenue from Pulse with approved creators,
Hawkins says that TikTok’s Pulse will launch in June in the US, with additional markets coming sometime this fall.
Until now, TikTok’s main way of paging creators has been through its “Creator Fund,” which pays out select users based on the popularity of their videos.
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