Spray-on dress causes a ‘rawkus’ in Paris

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Spray-on dress causes a ‘rawkus’ in Paris

The performance at the end of Coperni’s fashion show on Friday night offered many of the internet’s favorite things: a nearly-naked supermodel, 1990s fashion nostalgia and a high-ranking member of the Kardashian-Jenner family in the vicinity to bear witness.

For about nine minutes, they watched a white, off-shoulder dress being sprayed onto Bella Hadid’s body.

The substance — a patented spray-on fabric developed by a London-based company called Fabrican — looked like spider webs at first, until the fibrous layers thickened, instantly drying into a pebbled fabric and effectively mummifying the model.