Snap, the parent of Snapchat, announced on Monday a new deal with Sony Music Entertainment to include the label group’s artistes in the app’s sound library.
Sony Music’s artistes can now be found in the ‘Sounds’ section of Snap’s AR Lens Carousel, where users can select and embed a song in their Snap videos. Users can also utilize Snap’s Cameo Sound Lenses which apply visual effects to mimic an animated music video.
Previously, Snap and Sony Music collaborated on an AR Lens to support the launch of Kygo’s collab with Whitney Houton for her unreleased version of “Higher Love.” Other Sony Music artist Snap campaigns have included Calvin Harris and Rag’n’Bone Man’s “Giant,” which resulted in 90 million creations and 1 billion views.
With every use of a song, Snapchatters will also have the opportunity to stream by swiping up on a “Play This Song” link, opening a web view to Linkfire so fans can listen to full songs on platforms like Spotify, Apple Music and Amazon Music.