Saint Lucia Carnival Seeks to Improve its Marketing

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Saint Lucia Carnival Seeks to Improve its Marketing

Export Saint Lucia has successfully garnered funding from the highly subscribed Cultural and Creative Industries Innovation Fund (CIIF).

The Cultural and Creative Industries Innovation Fund (CIIF) was established in 2017 by the Caribbean Development Bank and is intended to be a multi-donor fund, which will support the development of the creative industries (CI) sector in the Caribbean.

Export Saint Lucia partnered with Events Company of Saint Lucia, Discover Dominica Authority, Spice Mas Corporation and OECS Competitive Business Unit to submit the grant application.

The funding received will be used for improved branding, marketing and commercialization of the carnival products of each of the islands involved.

Improved branding and marketing are essential to differentiate each island’s carnival and to highlight the aspects which make them unique and attractive to revelers and visitors.

The ultimate goal is to maximize the revenue generated by these islands, and the businesses in the industry.

Export Saint Lucia and Events Saint Lucia will work closely with local partners such as the Cultural Development Foundation and the Saint Lucia Tourism Authority, as well as with private sector agents to ensure that the result of this project benefits the stakeholders and the island at large.

Export Saint Lucia looks forward to the improved marketing of Saint Lucia’s carnival through this endeavour, including the marketing of the country’s music, beverages, bands, costume design services and culture.