Insurance and financial services company, Sagicor, is set to inject $250,000 into a new campaign aimed at curbing gender-based violence.
Sagicor says this money will be used for a four-month “Protect our Women” initiative geared at bringing awareness and education towards the issue.
$100,000 will be directly donated to the Rape Crisis Society, The Shelter, The Coalition Against Domestic Violence and Families in Action to further their programmes.
The company says, according to TTPS statistics, there were 558 reports of “intimate partner violence” for the first three months of 2020, compared to 232 reports for all of 2019.
Sagicor Life Inc president and CEO Robert Trestrail, said in a press release that combating the issue of domestic violence requires a wide societal approach that also involves corporate TT.
“As an organisation that is focused on supporting our communities, Sagicor is committed to helping women in our society and the institutions that are on the front lines of the movement advocating for their safety.
“Treating with GBV requires more than a one-off solution and must involve all sectors of society, including private and corporate entities. Our support of these four NGOs is meant for them to use the funds as needed, from raising awareness on GBV issues so that people can recognise when it’s happening to expanding the services they offer or advising victims on how they can be accessed,” Trestrail said.
GBV, he added, has always been an issue but the pandemic has emphasised that these services are needed more than ever. “Not only are we providing financial support, we are also opening up our social media platforms to them so they can reach a wider audience to spread their message and mission and engage with the public.”
Sagicor will also be hosting weekly personal safety webinars to the public over the four months, as part of the campaign, starting in May, with all invited to participate.