Michael B Jordan launches ‘J’ouvert Rum’ inspired by Trinidad

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Michael B Jordan launches ‘J’ouvert Rum’ inspired by Trinidad

Black Panther actor, Michael B Jordan sent Trini Twitter into overdrive last evening, as he unveiled a rum inspired by sweet T&T’s J’ouvert celebrations.

J’ouvert pronounced (Jou-vay) which is celebrated during the wee hours of Carnival Monday morning, is derived from French patois and means ‘daybreak’.

J’ouvert marks the official start of T&T’s two day Carnival celebrations, which begin at 4am.

Jordan who teamed up with locals not yet known, launched J’ouvert last evening with an array of cocktails made with the rum.

While he did not post the launch on his Instagram page, his girlfriend Lori Harvey made several highlights on her IG stories.


Meanwhile an image in circulation of the rum’s trademark name J’Ouvert suggests the word has no meaning – which here in T&T is not the case.