Mariah Carey ready to take her ‘Black Irish’ liquor global

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Mariah Carey ready to take her ‘Black Irish’ liquor global

Singer Mariah Carey has been making the world happy through her timeless songs.

She now wants to make it even happier through her Black Irish liquor. After successfully rolling out her Black Irish Cream Liqueur brand in the US in 2021, Carey has now trained her eyes on the world stage, beginning with South America and the Caribbean. She heads there this Spring to launch what will be her brand’s first international distribution.

In a news release, Carey shared her joy with her fans.

“I am ecstatic to extend the reach of my cream-liqueur Black Irish to South America and the Caribbean,” she said. “My fans there have supported and given so much to me, so of course I wanted to create an opportunity for them to enjoy this delicious liqueur!”

Carey’s creamy flavors include Original Irish Cream Liqueur, Salted Caramel Irish Cream Liqueur, and White Chocolate Irish Cream Liqueur. They align with her “Queen Of Christmas” title, for they perfectly suit holidaying revelers.

Carey’s father was of Black and Venezuelan descent, while her mother has Irish blood. The drink is therefore in recognition of her mixed heritage. The drink, which was crafted in Ireland, is made with aged Irish whiskey and dairy from Irish farms.

Taking to Twitter, the music star tweeted, “Introducing BLACK IRISH. Two years in the making. Truly a cause for celebration!!!” “It’s Like That.”

Black consumers account for 12% of alcohol sales, yet only a paltry 2% of Black entrepreneurs are in the spirits industry, according to research.

Carey’s Black Irish will be distributed in locations throughout Mexico, Brazil, and the Bahamas, with more markets added.

The singer was locked in a trademark dispute with the Irish firm Darker Still Spirits for two years, but it was announced last month that the company had agreed to sell its ‘Black Irish’ name to the singer’s liqueur brand of the same name. The Dublin firm had claimed ownership in the UK and EU of the ‘Black Irish’ name it used for its whiskey.

However, that whiskey, first launched in 2020, will now be known as ‘Born Irish’ as a result of the sale to the five-time Grammy winner.

In August of 2021, Ms Carey had launched her Irish cream liqueur brand – also called Black Irish – through a company called Splashes Beverages.

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