Minister in the Ministry of Finance, Brian Manning, is of the view that benefits could be gained from Hollywood actor Michael B. Jordan and his planned rum line.
Jordan launched his J’Ouvert rum brand this past weekend, but due to uproar over the name from Trinbagonians and West Indians worldwide, has since apologised and will be going back to the drawing board to find a new name.
However, Manning, speaking to GML, said “The Government of Trinidad and Tobago should work with Michael B Jordan to develop this rum into a global brand.”
He said if this is successful, some of the proceeds from the sales, “should be contributed to developing local arts and culture.”
“If he would consider this, I am sure this is something the Government would be willing to discuss,” Manning indicated.
Manning pointed to the initial furore surrounding the product and said he believes emotions were raised due to the comments made in the trademark document about the meaning of J’ouvert. According to the trademark registration page, the word J’Ouvert does not have any meaning in a foreign language, a statement which has angered citizens.
However, Manning says Jordan, has apologized and the next step should be capitalising on any potential benefits.
Manning hopes this country and the Government can work closely with Michael B Jordan.