Kellogg’s is partnering with GLAAD to launch a new cereal, Together with Pride, to celebrate Pride month and support the organization’s efforts to accelerate acceptance for the LGBTQ+ community.
Hitting shelves in May, just ahead of Pride Month, the box features a variety of familiar Kellogg’s characters – Tony the Tiger, Snap, Crackle and Pop, Toucan Sam and the frosted Mini Wheat – to “celebrate everyone having a seat at the breakfast table together,” Kellogg’s said.
Chief diversity officer Priscilla Koranteng added: “At Kellogg, we are firmly committed to equality and inclusion in the workplace, marketplace and in the communities where we work and live.
“We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
It’s not the first time Kellogg’s has joined forces with the GLAAD. The two have a long-standing partnership after they created another Pride-themed breakfast, called “All Together Cereal,” in 2019.