Not content with dominating the music and fashion industries, Kanye West has been busy expanding his brand.
In the past week alone, it is reported that Yeezy filed trademark applications for the name DONDA on a range of electronics. Products are set to include tablets and speakers, also venturing into wearable computers with offerings like smartwatches and glasses.
It is reported that Yeezy’s company Mascotte Holdings also filed 10 new trademark applications with the United States Patent and Trademark Office for the word “Ye.”
Intellectual property lawyer Josh Gerben reports the trademark will cover a number of products including Ye-branded face masks, headphones, sports bags, curtains, and clothing.
Kanye is also seeking to trademark selected services, including one for those looking for love – a dating website! Applications have also been made for a personal lifestyle consultancy and a charity providing free legal services to low-income families.
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