Instagram (via Meta) is looking to launch a text-based competitor to Twitter sometime this summer.
News of the app was first reported by Lia Haberman, who shared in her ICYMI Substack newsletter what appears to be a leaked marketing slide and details about the app.
Meta is meeting with influencers to discuss the app’s future, according to reports from Bloomberg and The Verge that cite Lia Haberman, a Substack writer who teaches about social and influencer marketing at UCLA.
Haberman posted in a Friday newsletter and on Twitter what appear to be the first images of the still-unnamed app. The images were apparently part of a marketing slide describing how the app will work.