Since its inception, Facebook’s user growth has essentially been up and to the right.
However on Wednesday, it reported its first-ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent.
The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta was not enough to distract investors from its core problems.
Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising.
That drop to 1.929 billion daily users from 1.93 billion the prior quarter is likely a reflection of Facebook’s influence on young people.
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