Data shows Beyoncé’s ‘Black Is King’ underwhelms as ‘Hamilton’ holds strong

Data shows Beyoncé’s ‘Black Is King’ underwhelms as ‘Hamilton’ holds strong

Beyoncé’s visual album, “Black Is King,” made its much-anticipated debut on Disney+ on July 31. But despite the hype and the stunning visuals, users seemed to favor ‘Hamilton’ over the newly released film.

According to data provided by analytics platform 7Park, the top Disney+ titles between August 1 and August 3 included “Incredibles 2,” “Frozen 2,” “Muppets Now,” and “Hamilton” — with “Black Is King” finishing the weekend at number 10, attracting less than 4% of total Disney+ users.

On average time spent on the Disney+ platform, users dedicated 22% of their time watching “Hamilton,” compared to only 2.2% for ‘Black Is King.’

The success of “Hamilton” has prompted Disney to look at other musicals that could potentially be adapted for the platform.

“Once On This Island” is one show that is reportedly being pursued — although others could easily follow suit as Broadway’s coronavirus shutdown remains in effect through 2021.

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