Bob Barker, iconic host of ‘The Price Is Right’ dies at 99

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Bob Barker, iconic host of ‘The Price Is Right’ dies at 99

Bob Barker, who starred for more than five consecutive decades as a TV game-show host, including 35 as the host of The Price Is Right, has died, according to his representative. He was 99 years old.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” publicist Roger Neal said in a statement to NBC News on Saturday.

“He had a beautiful life,” Neal told CBS.

Stars spoke out about Barker’s death on social media. On Instagram, Adam Sandler shared photos of Barker, including one from the set of Happy Gilmore, which he captioned, “The man. The myth. The best. Such a sweet funny guy to hang out with. Loved talking to him. Loved laughing with him. Loved him kicking the crap out of me. He will be missed by everyone I know! Heartbreaking day. Love to Bob always and his family! Thanks for all you gave us!”

Drew Carey, who is the current host of The Price Is Right, also expressed his condolences, writing on X, the platform formerly known as Twitter, “Very sad day for the Price Is Right family, and animal lovers all over the world. There hasn’t been a day on set that I didn’t think of Bob Barker and thank him. I will carry his memory in my heart forever. #RIPBobBarker We love you.”

Barker began his game show hosting career in 1956, when his mentor, producer Ralph Edwards, hired him to host Truth or Consequences. Barker famously used his TV platform to advocate for the rights and well-being of animals, signing off episodes of The Price Is Right with what would become his catchphrase: “Help control the pet population, have your pets spayed or neutered.”

Born in Darrington, Washington on December 12, 1923, Robert William Barker grew up on the Rosebud Indian Reservation in South Dakota, where his mother was a schoolteacher. After his father’s death and his mother’s remarriage, the family moved to Springfield, Missouri. Barker graduated from high school, and Drury University in Springfield — after a stint in the Navy during World War II — and in 1950, moved to Los Angeles to pursue a career in broadcasting.

While hosting a radio show on KNX in Los Angeles, Barker’s big break came when Edwards noticed his voice and offered him the job hosting Truth in 1956. He continued with the show — which challenged contestants to answer trivia questions and perform silly stunts like learning to ride a unicycle on the spot — until 1974. He simultaneously hosted other short-lived game shows like End of the Rainbow, The Family Game and Simon Says, and also began his legendary run as host of The Price Is Right in 1972.