Ben & Jerry’s Joins Facebook Ad Boycott Over Racism

Ben & Jerry’s Joins Facebook Ad Boycott Over Racism

The US ice cream manufacturer Ben & Jerry’s stopped all paid ads on Facebook and Instagram in the US from July 1st until further notice, the initiative #StopHateForProfit . 

In protest against Facebook’s handling of racist, inflammatory and manipulative content, the US ice cream manufacturer Ben & Jerry’s no longer wants to advertise on the online network.

“Ben and Jerry’s stands without friends at the NAACP and Colour of Change, the ADL and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy,” the company said in a statement.

“We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to amplify racism and hate.”

Facebook needs to do more to prevent its platform from dividing America. This demanded the company belonging to the consumer goods group Unilever on Tuesday.

Civil rights organizations across the US called on companies to boycott last week, following increased public scrutiny on racism and inequality after the police killing of unarmed Black man George Floyd and the subsequent series of global protests against police brutality and racism.

While Twitter and other online platforms have taken further steps to crack down on racist and derogatory posts, Facebook has stuck more firmly to its long-held “freedom of speech” mantra.

The US wave of protests against racism and police violence has again flared up criticism of Facebook for carelessly handling controversial posts. The founder and CEO Mark Zuckerberg also made a significant contribution to this, refusing to take action against controversial statements by US President Donald Trump.

“We deeply respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information,” Carolyn Everson, vice president of Facebook’s global business group, said in a statement on Monday.