AMCO donates over 300,000 pads to schools, launches #EndPeriodPoverty campaign

AMCO donates over 300,000 pads to schools, launches #EndPeriodPoverty campaign

A total of 135,000 pads will be donated to five secondary schools by Alstons Marketing Company Limited (AMCO), the distributor for the Always brand of feminine hygiene products.

This is the second second execution of the Always® #EndPeriodPoverty campaign, and this year’s campaign attempts to help alleviate period poverty in an even more meaningful
way- by ensuring that each female student receives Always® feminine products to last an entire school year.

Four schools in Trinidad and one in Tobago will be receiving the products for free.

AMCO said the selection of schools was based on the combined recommendations of the Ministry of Education and NGO KIND (Kinds in Need of Direction) which partnered with Always® in 2019, and continues to do so this year by assisting with the distribution of the products via a secondary school tour.

From left to right: Calive Joseph, Marketing Officer, Kids in Need of Direction; Simone Noel Haynes, School Supervisor III, POS Education District, Ministry of Education; Daniel Hurtado, Procter & Gamble Category Trade Manager and Reshma Geawan, AMCO Business Unit Head for P&G Brands

Reprising her role as Brand Ambassador for the second time, radio and television
personality Whitney Husbands said, “As a role model for young women, I believe it is my duty to help build awareness on the topic of Period Poverty. With the proper education and tools, we can prevent our girls from missing classes and participating in extracurricular activities. Getting your period should not be oppressive.”

Reshma Geawan, Business Unit Head at AMCO said that they wanted to get all of Trinidad and Tobago to support the campaign, and put an end to period poverty. She said, “For every purchase of an Always feminine care product, Always will donate a pad in kind. We are passionate about this nationwide issue, and we know that many of you will be as well.”

Simone Noel-Haynes, School Supervisor III, Port of Spain Education District from
the Ministry of Education noted that the campaign has raised awareness of the sensitive needs of girls, which are not openly spoken about. She said the more people are aware of the challenges faced by females during these times, the less taboo it becomes.

AMCO said that the campaign will also be launched in Jamaica, and in both Trinidad and Tobago and Jamaica, the public has the opportunity to get involved with the cause and personally make a difference.

In T&T, the campaign will run from March 9th to June 9th , 2020.