Always is officially removing the Venus female symbol from the packing of its menstruation products. The announcement follows pleas from LGBTQ activists to make the labeling more inclusive of transgender and non-binary customers.
“For over 35 years Always has championed girls and women, and we will continue to do so,” the brand’s parent company Procter & Gamble said in a statement. “We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers.”
LGBTQ activist Ben Saunders reportedly asked Always over the summer to change its packaging to be more inclusive. Saunders was named Young Campaigner of the Year by the charity Stonewall after producing a short film highlighting transgender people in the U.K.
The packaging change will happen starting in 2020, a spokesperson told CBS News
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